There are more tools and techniques available for creative work than anybody could have imagined 100 years ago. So are we more creative? That is a hard question, but I know that having limitations is not always a bad thing.
Here are some examples of constraints that have boosted creativity:
- Time: limited time to plan, build, or use
- Money: shoestring budgets, no money at all
- People: “one guy”, skills, abilities
- Technology: mechanical
- Tools: non-professional, improvised
- Materials: natural, recycled, or just one material
- Limited access to other resources, like electricity, light, or water
Some designers challenge themselves by setting deliberate constraints. For example iPhone has inspired moviemakers, advertisers, and amateurs to use the phone’s video camera for their work.
Why do limitations enhance creativity? People seem to be at their best when they have a problem to solve. Limitations force you to overcome obstacles using your wit, not the myriad of tools that are available today. That stimulates creativity.
mymuesli2go - A muesli commercial made and edited with iPhone 4
