My Design Notes

Aarni's personal notes on design

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      18 Jan 2012

      The social pinboard

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      Pinterest is a growing social sharing site for images and videos. It is very simple to set up. Create one or more Boards, add a "Pin It" link to your web browser, and you're ready to go.

      Whenever you encounter an interesting image on a web page, Pin It, and a reference to that image with a thumbnail is added to your Board. You can have different board for different themes.

      You can follow other users' Boards,  "reping", "like", and comment images. Facebook integration is also available. Popular themes include interior design, fashion, places, craft, and architecture.

      Update: Interesting article on Pinterest end user agreement - How your business could get sued for using Pinterest - Boston Business Journal

      Pinterest-board

      Image: Pinterest.com

       

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      19 Feb 2011

      The continuing story of a website

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      I know B2B companies that are still struggling to maintain a decent web site. I'm not talking about one man bands, but companies with 20 to a few hundred employees.

      These companies and their customers don't do business online. A website for them is more like a brochure than a business tool. I know this may sound strange to social media savvy bloggers and Facebook devotees. But there are still those who are satisfied with that level of online presence. As a CEO of a medium-sized company told me recently, "The trouble with the news section on our website is that we don't have that many news."

      Perhaps you recognize this chain of events: At some point the company's management starts to feel ashamed of their obsolete website. They send requests for proposals to 2-3 companies that provide "easy to use" content management systems. After the client has picked up one of them, the vendor holds 1-2 definition workshops. There is probably a web designer involved. Once the new version is up and running the client is happy. They send an email to the customers inviting them to visit the renewed site.

      But the initial enthusiasm wears off gradually. Eventually nobody finds time to maintain the site. The news are -once again- over 12 months old. Finally the company's marketing guy suggests  that it's time to renew the website. He says that the original vendor was not that good, and the system is too complicated. The next cycle begins.

      Istock_000002030787small
      Photo: iStockphoto
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      23 Dec 2010

      The Conversation Prism 3.0

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      "The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. V 3.0 introduces new groups and networks and also removes those networks no longer in play. Use the Conversation Prism to see what you're missing!"

      You can download it at http://www.theconversationprism.com/1600x1200/

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      Aarni Heiskanen
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  • My Design Notes

    I'm the founder and CEO of AE Partners. Here are my personal notes on issues related to design.

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