Helsingin Sanomat (leading Finnish newspaper) published today an article on crowdfunding titled "A Business Angel Sits in a Livingroom". The author, Jussi Pullinen, mentions Wishbhone and how they got funding to realize a simple but brilliant idea that every earphone wearer appreciates.
On their website the Wishbhone writes, "The story behind Wishbhone began with a problem - our earphone cords were always tangled up causing a lot of frustration and stress. There were some cable managers on the market, but all of those seemed to be clumsy, and could not be properly integrated into earphones. We wanted to fix this problem, and well, we did!"
The company presented their idea on Kickstarter, "the world's largest funding platform for creative projects." They got preorders from 1450 individuals, raising a total of $29,858.
The product is now available for ordering. Check it out at http://store.wishbhone.com/
