Some years ago I gave a presentation on service development. One of my slides had a diagram visualizing the idea of modularity. I redrew from Joseph Pine's book Mass Customization. I think the image summarizes the six concepts excellently!
Aarni's personal notes on design
Some years ago I gave a presentation on service development. One of my slides had a diagram visualizing the idea of modularity. I redrew from Joseph Pine's book Mass Customization. I think the image summarizes the six concepts excellently!
I just wrote an article about selling ideas to decision makers. One of my sourcebooks was IdeaSelling by Sam Harrison. He writes “If you can’t describe your concept without having to take a breath, you probably haven’t nailed your theme.”
How could you describe some great design concepts? Here are my three, quickly made examples:
If you are designing e.g. a building, a web site, a piece of software, or a service try describing it in five seconds. What does the result sound like?
Photo: iStockphoto
I'm the founder and CEO of AE Partners. Here are my personal notes on issues related to design.
